Black History is our history. Woven into human existence in indelible ways, Black History Month is an important time to fill in the obvious gaps of our collective education; a time to research and learn about what has been left out of history books.
As a cannabis-adjacent brand, Laundry Day acknowledges that we occupy a space that has not been a safe or welcome one to BIPOC historically. In fact, even as we see legalization happen throughout the U.S., Black entrepreneurs still only make up approximately 1% of business in the cannabis scene. Often associated with racial stigma and prejudice, laws surrounding cannabis use and possession have been specifically designed to target communities of color, putting cannabis users and distributors in jail unjustly, as well as creating barriers for those who have a previous record attached to their name for cannabis-related charges.
In recent years, Black entrepreneurs are taking steps to reclaim cannabis and destigmatize the association. As the cannabis community advocates for more comprehensive reform and reparations, we are taking this month to highlight Black-owned brands and businesses in the industry that we love and believe deserve amplifying. You can support these brands by following them, liking their content, and making purchases! This is by no means an exhaustive list, but if you want to find more brands in your area, a full list and more information about diversity in cannabis can be found at Cannaclusive.
Founded by Nico Marley, Lion X Wellness is devoted to preserving the legacy of vitality and wellness rooted in using CBD and hemp that began with his grandfather, Bob Marley. This beautiful brand has a selection of gummies, oils and soothing balms for all your ailments. Click for more info
Through the power of hemp and herbs, this Latinx and Black-owned business creates rich and complex remedies and tinctures, like their moon + womb drops for menstrual cramps, which is formulated with CBD and CBG alongside ingredients like red raspberry leaf, lemon balm, and other herbs well-known in the natural community for bringing relief. Click for more info
A strong voice in the cannabis community for inclusivity and feminist values, Canna Luxe not only specializes in natural crystal pipes and lux-looking grinders, they take an aggresstive approach in how they assist minorities to get into the industry. Working to help make space and provide resources for others, they’re main mantra is helping minorities make cannabis a business, too. Click for more info
When it comes to beauty products with hemp and CBD, there is a growing interest in these ingredients among brands we all know. At Sephora, you can find a plethora of legacy brands dabbling in the game. But for Brown Girl Jane, there’s more to it. Devoted to diversification of the growing cannabis-related industry, their company is owned and managed by women of color who are supporting and representing their communities. Click for more info
This Vancouver-based shop is a beautiful addition to a community near and dear to our team. Village Bloomery is a cannabis retail business that provides cannabis-related wellness tools and tips. The co-founder, Jeremy Jacob, sits on the board of the Association of Canadian Cannabis Retailers (formerly CAMCD) and is providing leadership on regulatory reform. Click for more info
The luscious offering of drops, candies and teas from Noire Bud is wrapped in sophisticated and moody branding, and comes at an affordable price point. As a brand, they want to not only create beautiful products but pay homage and honor people of color. Click for more info
HRVSTR provides premium-grade cannabis to a Canadian market, founded by sibling duo Ashley and Michael Athill. As a brand, we love how they focus on providing quality cannabis while advocating for equality and inclusivity for women and BIPOC communities in cannabis.
Our responsibility as a brand in the cannabis sphere is to work to ensure we’re moving toward making positive change. Part of our efforts include monthly donations made to the Floret Coalition, which has been organized by Broccoli Magazine. As well, we donate often to National Bail Out, a collective of abolitionist organizers, lawyers, and activists building a community-based movement to support Black communities to work towards ending systems of pretrial detention and, ultimately, mass incarceration.
As a brand, we believe in liberating ourselves from stereotypes and stigmas, and we believe that translates into liberating our community from any assumptions or incorrect narratives when it comes to Black history, culture, and business. We encourage you to support these brands, and the countless others, that are owned by BIPOC and assist our communities.